Get your brand book from your website or PDF
Your colours, fonts, logo and tone in one place, with a brand guide and rules.
- Sign up and hear among the first when there is room
- The demo is simply open
- Business only, all prices excl. VAT
Your brand, laid down in one book that every studio reads. The brand book of the Kasbloei nursery builds itself page by page: first the logo, then the logo pack with four variants, the clear space and the smallest size, the colours with name, values and contrast, the typefaces for headings and text, and the brand in use on a website, a social post, a story and a business card. Then adopting it waits for your signature, and from that moment all studios read this brand. This is an example with a made-up nursery: nothing is really adopted.
Brand book
Built from the brand's site and logo.
- 01Logo
- 02Logo package
- 03Colours
- 04Fonts
- 05In use
Adopt brand book 1.0
After signing, these studios read the brand book of Kasbloei. What they already made stays.
- Creative
- Marketing
- Social
- Video
- Website
- Support
Plants that keep growing.
Logo package
02Lockup on light
Lockup on dark
Symbol
Wordmark on dark
- Clear space
- Half the height of the logo, on all sides
- Smallest size
- 24 pixels wide for the symbol
- Do not do it
- Stretching, other colours, putting it on a photo
Colours
03The width of a band is its weight in the brand.
Fonts
04Bricolage Grotesque
Heading, weight 700
ABCDEFGHIJKLM abcdefghijklm 0123456789
DM Sans
Text, weight 400 and 600
ABCDEFGHIJKLM abcdefghijklm 0123456789
Straight from the greenhouse
Grown in Maasland, packed in recycled cardboard. Ordered before three, at your door tomorrow.
In use
05Plants that keep growing
Grown in Maasland. Ordered before three, at your door tomorrow.
See the plants
Website
The Monstera is back
from 24.95Social, 1:1
Saturday 24 October, 10:00
Story, 9:16
Business card
Recreated screen with made-up data. The images were made with AI.
How it works
- Read in your brandChoose New brand and give your brand book or site.
- Choose what you keepYou see the proposal next to the current colours, fonts, logos and tone, and choose per part.
- Sign the profileAfter your signature they are brand rules.
What it looks like
The Kasbloei brand profile with three versions. Version 3 appears and becomes active, version 2 becomes Earlier.
The Kasbloei brand with three colours. Creative, Website and Social read the brand and get a tick one after the other.
A check with three bars for speed, accessibility and findability. The bars fill up and the chip becomes Can go live.
Recreated with made-up data.
What you get
- Reading in what you already haveUpload a PDF or DOCX, or give a site with a logo.
- A brand guide with rulesA landscape document with colours, fonts, logo page and Do and Don't.
- A design checkCheck a document, website or Figma frame against the brand: colour, fonts, alignment, contrast and space around the logo, with a scorecard.
- Versions that are keptSaving creates a new draft version.
What does it cost?
The price per month, excluding VAT. You can switch package.
Brand book
Your brand captured: logo, colours, type and tone, as the basis for everything the crew makes.
- 200 credits per month
- 1 user included
- Brand book from your site or files
- Nothing goes out without your signature
Creative Complete
Image, avatar, design and video.
- 2,500 credits per month
- 3 users included
- You save €57 per month compared with buying separately
- Nothing goes out without your signature
Brand book next to Canva, Frontify and Photoroom
What the providers' own pages say, side by side. They are different kinds of products with a partly shared need: recording and using your brand.
| Reference | DenkploegBrand book | CanvaPro | FrontifyOn request | PhotoroomPro, Max, Ultra |
|---|---|---|---|---|
| Price per month | €19 per month, excl. VAT | € 12 per month or € 110 per year, according to finom.co (the Canva price page was not reachable) | No public price, based on monthly active users | Price not shown on the page |
| Brand profile from your site or PDF | YesYou choose what to keep | Open (not established) | Open (not established) | Open (not established) |
| Brand guide with rules | Yes | Open (not established) | YesPlatform for brand guidelines | Open (not established) |
| Brand kit with colours, fonts and logo | Yes | YesBrand Kit | Open (not established) | YesBrand Kit in all plans |
| Check that a design fits the brand | YesAll studios check against it | Open (not established) | Open (not established) | Open (not established) |
| Multiple brands | YesA workspace per customer, brands per workspace | YesUp to 100 brands, according to the Canva page | Open (not established) | Open (not established) |
| Why Denkploeg | A brand book at Denkploeg is a profile that all studios read and check against, not just a document. You import it from a site or PDF and choose what you take over. | |||
Source and reference date: Denkploeg (app.denkploeg.nl/merkboek-maken); Canva (www.canva.com/nl_nl/pro/merkmateriaal/); Frontify (www.frontify.com/en/pricing/); Photoroom (www.photoroom.com/pricing) ().
Amounts are in the currency of the source and are not converted. Open means we could not establish it on that page, not that it is missing. Whether VAT is in an amount, we only say when the source says so. Is something wrong, or out of date? Let us know.
There is more to it
Website Studio
Relations
Good to know
What is in a brand book?
Colours, fonts, logos and their use, tone, rules, values and audience. With us that becomes a brand profile that all studios read, with a brand guide as a document.
Can I upload my logo?
Yes. You provide a logo when reading in a site or add it to the brand. Files are checked on their bytes and not on their name.
How does the system know which colours I use?
It reads them from your brand book or site and proposes them. You choose per part what to keep; nothing is overwritten without your choice.
Does it work for multiple brands?
Yes. You have your own brand and a brand per client. A client brand never colours the interface and never ends up in your own brand.
What does a brand profile cost?
Brand Studio is part of a package. The current price is under 'What a brand profile costs' on this page, from our price list.
Honest about what the brand profile does not do
What we do not do:
- A scanned document without a text layer cannot be read as text. You see what is missing and fill it in.
- The check measures what is measurable, such as contrast and logo space. Whether something is beautiful, it does not judge.
- Not a replacement for a designer for a new brand. Recording and guarding an existing brand is what this is strong at.
- A logo or font you may not use does not become usable because it is in the profile.
Start with one question
No card. You see the proposal yourself and choose what to keep.
