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Frequently asked questions

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What is Denkploeg?

A platform where a crew of AI agents prepares images, video, websites, campaigns and customer conversations. A person signs off on whatever goes out. For now we work for businesses in the Netherlands.

How does it work in practice?

You give a brief in plain language in the chat. The director spreads the work over the studios, images pass the brand gate, websites pass the check, and nothing goes out until you sign.

How do I get started with Denkploeg?

Request early access via Sign up. You get an email to confirm your address, and we let you in as soon as there is room. Then you set up your workspace with your business email address.

Studios and the director

Which studios are there?

Creative, Brand, Avatar, Video, Website, Social Media, Marketing, Commerce, Support, Relations and Planning. Each studio does one kind of work; the director splits a request across the studios it needs.

What does the director do?

The director is who you talk to. It asks follow-up questions when something is unclear, writes out the brief and splits the work across the studios. It never publishes anything: you do, with your signature.

What does signing mean?

Everything that goes out, such as publishing, sending or paying for something, waits for your approval. You see exactly what will happen and what it costs, and it only goes ahead once you sign. For sensitive actions we also ask for the code from your authenticator app.

Images and video

What can I make?

In Create, in Creative Studio, you make images, videos and UGC videos with an avatar. You choose an avatar, your product and a scene, and say in plain language what you want to see.

What is an avatar?

A fixed face for your brand, created in Avatar Studio. With a few images of the avatar, the same person appears in every image and video.

What does an image or video cost?

You see it in advance, in credits, for the mode you pick (fast, standard or expert) and the resolution. A failed generation costs nothing.

Connections

Which services can I connect?

Among others Google Search Console and Google Analytics, Microsoft Clarity, Meta (Facebook, Instagram and WhatsApp), Shopify and OpenArt. Under Integrations you see per service what is set up and what is still needed.

Does Denkploeg see my passwords?

No. You connect through the service's own screen, and we only get access to what you allow. We store keys encrypted and they never end up in a log.

Can I disconnect an integration again?

Yes, under Integrations. You can also revoke access at the service itself, for example in your Google account under Security.

Payments and invoices

What does Denkploeg cost?

You pay per module or per bundle, per month and excluding VAT. The cheapest package currently costs €9 per month. The pricing page shows everything side by side, including what a bundle saves.

How can I pay?

Through Mollie, with iDEAL or a card. Credit bundles of 250 euros and up can only be paid with iDEAL. With your first payment you give a mandate for the following periods.

Are the prices including VAT?

No, all prices are excluding VAT. At checkout you see which VAT applies to your business and what the total is, before you pay.

Credits

What is a credit?

One credit is one euro cent, excluding VAT, for AI: text, images, video and voice. Ordinary work costs no credits, an AI action costs at least one. The price is always shown next to the button beforehand.

What if my credits run out?

Then no new AI action starts and you see the Top up button. If automatic top-up is on, we top up for you. At 50, 80 and 100 percent of your credits you get a notification. The assistant on your site does not go silent: without credits it asks visitors to leave a message with contact details, which lands in your inbox.

Do my credits expire?

Monthly credits from your package expire at the end of the period. Credits you top up are valid for 24 months. Under Usage you can see what expires first.

Cookie banner

Is a cookie banner mandatory?

For cookies that are not strictly necessary, such as marketing and tracking, the Dutch Telecommunications Act (art. 11.7a) requires consent. If you only use necessary cookies, no banner is needed.

May Accept be larger than Reject?

That is not advised: a much more prominent Accept can count as a misleading design. For us both buttons are equally large and equally prominent.

How long does consent last?

With us at most twelve months. After that, or as soon as your cookie list changes, the banner asks again. A visitor can always change their choice.

Website

Can I use my own domain?

Yes, as soon as it is turned on for your workspace. Your site always gets an address from us. You connect your own domain with a TXT record that proves it is yours, and a CNAME or A record.

Can I edit the site myself?

Yes, by clicking a text or photo and typing, and by dragging blocks. Every change is a version. Going online does require a signature.

Who writes the texts on my site?

You, and if you like AI helps. Next to every field it says who wrote the text: you, AI, your brand book or an example.

Customer service bot

Does the chatbot make up answers?

It answers from your own sources and says so when it does not know something. A language model can still be wrong. That is why you read conversations back and improve answers.

Does the chatbot say it is an AI?

Yes, always. The notice is mandatory and cannot be turned off, not even if you change the text.

Can I take over a conversation?

Yes. With live chat you see running conversations, choose Take over and answer yourself. With Hand back you let the assistant continue.

Account and security

Do I have to sign in with a code from an app?

By default the second step is mandatory for owners and administrators of a workspace, and not for makers and readers; your workspace can change that. You get a grace period to set it up (seven days by default), in My account, with an authenticator app.

I cannot find my code anymore. What now?

When signing in, choose Use a recovery code: you received ten recovery codes when you set it up. If you no longer have those either, ask the owner of your workspace to reset your second step. If you are the owner yourself, send us a message through the form below and mention your workspace.

Can an agent do something without my approval?

Nothing that goes outside. Agents make proposals. A message, an ad or a change to a site waits for a signature, and high-risk actions are always carried out by a person.

Privacy

Do you train AI models on my data?

Not by default. A provider that we do not know to be free of training on input is not used for customer material. The AI transparency page has more.

How do I request access to or deletion of my data?

Email privacy@denkploeg.nl, or use the Delete data page. You can request an export of your workspace yourself at any time in the portal; the link arrives by email.

What happens to my data when I cancel?

After the end date you can still read and export everything for thirty days. Then the workspace is archived and, after ninety days, erased. We keep invoices and accounts for seven years, because the law requires it. That is the intention; the terms say what applies.

Is your question not in there?

Send us a message. A person reads it and replies by email.