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Making and measuring ads

Ads in your house style, and what they return.

A brief becomes a batch of ad images that the brand gate has already checked.

Request early accessLook around the studios
  • Sign up and hear among the first when there is room
  • The demo is simply open
  • Business only, all prices excl. VAT

From one brief to six ads that do not look alike. You write what you want and choose Make the series. The engine lays the series out in different forms and the family strip shows which of the thirteen families are in it. The brand gate checks every ad on eight points. A number in a headline without a source is stopped until a source is added. Then the campaign on Meta waits for your signature, in the button itself. This is an example with the made-up brand Ploeter: nothing is really started.

Creative StudioPloeter, Turf hetOwner

Brief

Series for Ploeter Whey. Dry and direct, for athletes aged 25 to 45. An offer for the Zesbak as well and a UGC video.

  • BrandPloeter
  • Number6 ads
  • Formats4:5 and 9:16
  • CityFacebook and Instagram

Brand gate

0 of 6 checked
  • Safe zone6/6
  • Overlap with face or product6/6
  • Legibility (contrast AA)6/6
  • Brand typeface6/6
  • Logo and clear space6/6
  • Brand colour6/6
  • Format of the platform6/6
  • Claim has a source6/65/6

24 checks per ad. Stopped: the claim 87% has no source.24 checks per ad. Source added, everything approved.

Marketing asksR3, goes out or cannot be undone

Start the Turf het series on Meta

Six ads, all six through the brand gate. Marketing turns the series on for Facebook and Instagram.

€25per day
€350cap
14 daysduration

This costs money: after signing, Denkploeg asks for your code.

Families in this series

5 of 13 families, plus a video
  1. 01F01 Full image, left, used
  2. 02F02 Full image, centred
  3. 03F03 Cut-out on gradient, used
  4. 04F04 Cut-out on colour
  5. 05F05 Offer with stamp, used
  6. 06F06 Price list with variants
  7. 07F07 Number card with claim, used
  8. 08F08 Screen example
  9. 09F09 Editorial
  10. 10F10 Review and quote, used
  11. 11F11 Collection
  12. 12F12 Before and after
  13. 13F13 Oval and window
Ploeter ad: Pick your tub: the whey in three sizes with their price.
F01Full image, left4:5
Ploeter ad: A review: tastes like stroopwafel and I added nothing to it.
F10Review and quote4:5
Ploeter ad: No sugar. Plenty of bite. A can of energy drink on an orange gradient.
F03Cut-out on gradient4:5
Ploeter ad: The Zesbak: six cans for the price of five.
F05Offer with stamp4:5
Ploeter

This shake actually tastes good.

VideoUGC video9:16
Ploeter
87%of our customers order again
Source missingOwn customer survey, 1 January to 30 September 2026 (example)
F07Number card with claim4:5

Recreated screen with made-up data. The images were made with AI.

What you get from making and measuring ads

Two sides in one place: making in your house style and measuring what it returns.

  • Checked before it can go live

    The brand gate checks what is measurable: colour, contrast, logo space and forbidden terms.

  • Spend, revenue and ROAS

    One overview of what campaigns spend and return, and which need attention.

  • Advice to stop

    The studio works out your break-even ROAS from margin and purchase price, and shows campaigns that do not pay for themselves.

  • Winning creatives

    See which images perform best and worst on ROAS, and use Ad Spy to see what others do.

Two campaigns with their ROAS. The campaign at 1.7 is below the break-even of 2.1 and is advised to stop.

Recreated with made-up data.

How to make and measure ads, in three steps

  1. Write a brief

    You describe the goal and the product. The crew makes a batch of images in your brand profile.

  2. Choose what is good enough

    The gate checks the batch. You choose what to use and sign what goes out.

  3. Measure and stop in time

    You enter the figures or connect them. The overview shows whether a campaign stays above its break-even.

The director runs it

He makes and measures, you decide.

You talk to a director. He prepares a proposal, the checks run, and nothing goes out until you sign.

  • Brand gateenforced
  • Signing before every outward actionyou sign
  • Audit trailrecorded

Part of the crew: the director prepares this as part of your briefing. How the crew works

A request in the chat: Make two ads for the scarf The director prepares a proposal: Two images, ready for the check Two checks get a tick: Brand gate: colour and logo space and Contrast checked. You sign, and the chip becomes Signed.

  • One director, all studios
  • Nothing goes out without your signature
  • Early access, as soon as there is room

Made with Denkploeg, checked by the brand gate

Ads for invented brands, with AI images. Each one went through the brand gate: house style, legibility and safe zone.

  • Kasbloei ad: It is grey outside. Not inside. A Monstera by the window.
    KasbloeiNursery with web shop
  • Ploeter ad: Day 212. Nobody applauds. A tally mark for every training day.
    PloeterSports nutrition
  • Dijkzon ad: Warm behind the dyke. The sun sets behind the dyke.
    DijkzonHeat pumps and solar panels
  • Kasbloei ad: Hang it high. A hanging plant in a terracotta pot on green.
    KasbloeiNursery with web shop
  • Ploeter ad: No sugar. Plenty of bite. A can of energy drink on an orange gradient.
    PloeterSports nutrition
  • Dijkzon ad: Net metering ends on 1 January 2027.
    DijkzonHeat pumps and solar panels
  • Kasbloei ad: Two plants, one nice price. The second plant at half price.
    KasbloeiNursery with web shop
  • Ploeter ad: Half past five. Not bad. A can of energy drink beside the big number 5:30.
    PloeterSports nutrition
  • Dijkzon ad: 2,125 euros of subsidy, with a worked example.
    DijkzonHeat pumps and solar panels
  • Kasbloei ad: Monstera in every size, with four pots and their price.
    KasbloeiNursery with web shop
  • Ploeter ad: The Zesbak: six cans for the price of five.
    PloeterSports nutrition
  • Dijkzon ad: A technician you know. Maintenance for 16.50 a month.
    DijkzonHeat pumps and solar panels
  • Kasbloei ad: 30 days growth guarantee, in big numbers.
    KasbloeiNursery with web shop
  • Ploeter ad: Pick your tub: the whey in three sizes with their price.
    PloeterSports nutrition
  • Kasbloei ad: A review: since Kasbloei I dare to buy plants again.
    KasbloeiNursery with web shop
  • Ploeter ad: 4.7 out of 5. Tastes better than it sounds.
    PloeterSports nutrition
  • Kasbloei ad: Christmas starts on the windowsill. Three Christmas plants as a bundle.
    KasbloeiNursery with web shop
  • Ploeter ad: The starter pack: whey, creatine and a shaker with a discount.
    PloeterSports nutrition
  • Kasbloei ad: A room is only finished with something that grows. A fiddle-leaf fig.
    KasbloeiNursery with web shop
  • Ploeter ad: A review: tastes like stroopwafel and I added nothing to it.
    PloeterSports nutrition
  • Kasbloei ad: Sanne grows. You enjoy. An invitation to Christmas in the greenhouse.
    KasbloeiNursery with web shop
  • Ploeter ad: 3 grams. Every day. Nothing else. A tub of creatine.
    PloeterSports nutrition
  • Kasbloei ad: Ordered before three. At home tomorrow. The web shop on a phone.
    KasbloeiNursery with web shop
  • Ploeter ad: Rest day. That is work too. A quiet ad without a button.
    PloeterSports nutrition

What making and measuring ads costs

Ads

€49per month, excl. VAT

 

Marketing Studio is part of a package.

  • Ads in every format, in your brand
  • Variants with different hooks
  • Measure once you connect Meta or Google (after approval)
  • 2 users included
  • 800 credits per month

Customers, signers and follow links are free.

± 61 images or 6 videos of 8 seconds per month

Request early accessAll plans

More included

With Everything for €399 you also get Avatar Studio, Commerce Studio, Cookie banner, Brand Studio, Employees, Relations, Website Studio, Social Media Studio, Support Studio, Video Studio, Web shop

View Everything

In the trial

  • 200trial credits
  • 0euros to start

Nothing is switched to paid automatically.

  • Early access, as soon as there is room
  • You sign everything that goes out

Ads next to AdCreative.ai, Creatify and Meta itself

What the providers' own pages say, side by side. Denkploeg makes the images and shows what the campaign returns; Meta also helps with image and text in Ads Manager itself.

Ads next to AdCreative.ai, Creatify and Meta itself
ReferenceDenkploegAdsAdCreative.aiStarterCreatifyProMetaAds Manager
Price per month€49 per month, excl. VAT$ 39 per month on monthly billing, 20 credits, 1 brand$ 44 per monthFree in Ads Manager, for image adjustment and text variants
Images the brand gate has already checkedYesOpen (not established)Open (not established)Open (not established)
See what a campaign costs and returnsYesSpend, revenue and break-evenOpen (not established)Open (not established)YesIn Ads Manager, with your own figures
Advice to stop in timeYesOpen (not established)Open (not established)Open (not established)
Text and image in your house styleYesOpen (not established)Open (not established)Open (not established)
Why Denkploeg

Denkploeg makes the images in your house style, runs them past the brand gate and then shows what a campaign costs and returns, with your break-even and advice to stop in time.

Source and reference date: Denkploeg (app.denkploeg.nl/advertenties-maken); AdCreative.ai (www.adcreative.ai/); Creatify (www.creatify.ai/pricing); Meta (www.campaignlive.com/article/meta-launches-complete-ai-creative-ad-ecosystem/1962693) ().

Amounts are in the currency of the source and are not converted. Open means we could not establish it on that page, not that it is missing. Whether VAT is in an amount, we only say when the source says so. Is something wrong, or out of date? Let us know.

Frequently asked questions about making and measuring ads

What does the advertising itself cost?

The budget you spend at Meta or Google you pay to them, separate from our price. Our price is for making and measuring.

What is a good ROAS?

That depends on your margin. The studio works out your break-even ROAS from margin and purchase price. If you are below it, you do not earn the ad back.

May AI place my ad?

Not without a signature. The crew prepares and proposes; everything that goes out is signed by a person.

What if I have no Meta account?

You can make images and texts without one. Measuring needs figures you enter or connect yourself; without figures the screen says there are too few measurements.

What does it cost?

Marketing Studio is part of a package. The current price is under 'What making and measuring ads costs' on this page, from our price list.

Honest about what making and measuring ads does not do

What we do not do:

  • Placing an ad on Meta awaits approval from Meta. Google Ads is only partly built.
  • The budget you spend at Meta or Google is separate from our price and you pay it to them.
  • Without a purchase price, break-even ROAS cannot be calculated. Without a connection to your shop, that data is missing.
  • No promise about results. The studio shows what a campaign did, not what it will do.

A real company

Who we are

Company
Denkploeg, part of Het Creatieve Bureau
CoC
72101121
VAT ID
NL001154747B27

How to reach us

Questions and introductions
hallo@denkploeg.nl
Help with Denkploeg
support@denkploeg.nl
Privacy and requests
privacy@denkploeg.nl
WhatsApp
+31613816926

Make your first batch

No card. You see what each step costs and decide whether to continue.

Request early accessLook around the studios

Nothing goes out without your signature.

Two campaigns with their ROAS. The campaign at 1.7 is below the break-even of 2.1 and is advised to stop.

Recreated with made-up data.