Brand book and house style
Get your brand book from your website or your PDF.
Your colours, fonts, logo and tone in one place, with a brand guide and rules.
- Sign up and hear among the first when there is room
- The demo is simply open
- Business only, all prices excl. VAT
Your brand, laid down in one book that every studio reads. The brand book of the Kasbloei nursery builds itself page by page: first the logo, then the logo pack with four variants, the clear space and the smallest size, the colours with name, values and contrast, the typefaces for headings and text, and the brand in use on a website, a social post, a story and a business card. Then adopting it waits for your signature, and from that moment all studios read this brand. This is an example with a made-up nursery: nothing is really adopted.
Brand book
Built from the brand's site and logo.
- 01Logo
- 02Logo package
- 03Colours
- 04Fonts
- 05In use
Adopt brand book 1.0
After signing, these studios read the brand book of Kasbloei. What they already made stays.
- Creative
- Marketing
- Social
- Video
- Website
- Support
Plants that keep growing.
Logo package
02Lockup on light
Lockup on dark
Symbol
Wordmark on dark
- Clear space
- Half the height of the logo, on all sides
- Smallest size
- 24 pixels wide for the symbol
- Do not do it
- Stretching, other colours, putting it on a photo
Colours
03The width of a band is its weight in the brand.
Fonts
04Bricolage Grotesque
Heading, weight 700
ABCDEFGHIJKLM abcdefghijklm 0123456789
DM Sans
Text, weight 400 and 600
ABCDEFGHIJKLM abcdefghijklm 0123456789
Straight from the greenhouse
Grown in Maasland, packed in recycled cardboard. Ordered before three, at your door tomorrow.
In use
05Plants that keep growing
Grown in Maasland. Ordered before three, at your door tomorrow.
See the plants
Website
The Monstera is back
from 24.95Social, 1:1
Saturday 24 October, 10:00
Story, 9:16
Business card
Recreated screen with made-up data. The images were made with AI.
What you get from a brand profile
A brand profile that all studios read from, so an ad, a post and a website look the same.
The Kasbloei brand profile with three versions. Version 3 appears and becomes active, version 2 becomes Earlier.
The Kasbloei brand with three colours. Creative, Website and Social read the brand and get a tick one after the other.
A check with three bars for speed, accessibility and findability. The bars fill up and the chip becomes Can go live.
Recreated with made-up data.
Reading in what you already have
Upload a PDF or DOCX, or give a site with a logo.
A brand guide with rules
A landscape document with colours, fonts, logo page and Do and Don't.
A design check
Check a document, website or Figma frame against the brand: colour, fonts, alignment, contrast and space around the logo, with a scorecard.
Versions that are kept
Saving creates a new draft version.
How to make a brand book, in three steps
Read in your brand
Choose New brand and give your brand book or site. You see progress while it is read.
Choose what you keep
You see the proposal next to the current colours, fonts, logos and tone, and choose per part.
Sign the profile
After your signature they are brand rules. After that the studios check every result against them.
The director runs it
Every result goes past the brand profile, then to you.
You talk to a director. He prepares a proposal, the checks run, and nothing goes out until you sign.
- Brand gateenforced
- Signing before every outward actionyou sign
- Audit trailrecorded
Part of the crew: the director prepares this as part of your briefing. How the crew works
A request in the chat: Make an ad for the autumn scarf The director prepares a proposal: Ad in 4 by 5, with the colours and logo of Kasbloei Two checks get a tick: Brand gate: colour, logo and tone and Checked for contrast. You sign, and the chip becomes Signed.
- One director, all studios
- Nothing goes out without your signature
- Early access, as soon as there is room
What a brand profile costs
Brand book
€19per month, excl. VAT
Brand Studio is part of a package.
- Brand book from your site or files
- Logo, colours and type in one place
- The basis for every studio
- 1 user included, extra user € 5
- 200 credits per month
Customers, signers and follow links are free.
± 15 images or 1 videos of 8 seconds per month
More included
With Creative Complete for €89 you also get Avatar Studio, Creative Studio, Social Media Studio, Video Studio
Bought separately they would cost €146 per month together.
In the trial
- 200trial credits
- 0euros to start
Nothing is switched to paid automatically.
- Early access, as soon as there is room
- You sign everything that goes out
Brand book next to Canva, Frontify and Photoroom
What the providers' own pages say, side by side. They are different kinds of products with a partly shared need: recording and using your brand.
| Reference | DenkploegBrand book | CanvaPro | FrontifyOn request | PhotoroomPro, Max, Ultra |
|---|---|---|---|---|
| Price per month | €19 per month, excl. VAT | € 12 per month or € 110 per year, according to finom.co (the Canva price page was not reachable) | No public price, based on monthly active users | Price not shown on the page |
| Brand profile from your site or PDF | YesYou choose what to keep | Open (not established) | Open (not established) | Open (not established) |
| Brand guide with rules | Yes | Open (not established) | YesPlatform for brand guidelines | Open (not established) |
| Brand kit with colours, fonts and logo | Yes | YesBrand Kit | Open (not established) | YesBrand Kit in all plans |
| Check that a design fits the brand | YesAll studios check against it | Open (not established) | Open (not established) | Open (not established) |
| Multiple brands | YesA workspace per customer, brands per workspace | YesUp to 100 brands, according to the Canva page | Open (not established) | Open (not established) |
| Why Denkploeg | A brand book at Denkploeg is a profile that all studios read and check against, not just a document. You import it from a site or PDF and choose what you take over. | |||
Source and reference date: Denkploeg (app.denkploeg.nl/merkboek-maken); Canva (www.canva.com/nl_nl/pro/merkmateriaal/); Frontify (www.frontify.com/en/pricing/); Photoroom (www.photoroom.com/pricing) ().
Amounts are in the currency of the source and are not converted. Open means we could not establish it on that page, not that it is missing. Whether VAT is in an amount, we only say when the source says so. Is something wrong, or out of date? Let us know.
Frequently asked questions about making a brand book
What is in a brand book?
Colours, fonts, logos and their use, tone, rules, values and audience. With us that becomes a brand profile that all studios read, with a brand guide as a document.
Can I upload my logo?
Yes. You provide a logo when reading in a site or add it to the brand. Files are checked on their bytes and not on their name.
How does the system know which colours I use?
It reads them from your brand book or site and proposes them. You choose per part what to keep; nothing is overwritten without your choice.
Does it work for multiple brands?
Yes. You have your own brand and a brand per client. A client brand never colours the interface and never ends up in your own brand.
What does a brand profile cost?
Brand Studio is part of a package. The current price is under 'What a brand profile costs' on this page, from our price list.
Honest about what the brand profile does not do
What we do not do:
- A scanned document without a text layer cannot be read as text. You see what is missing and fill it in.
- The check measures what is measurable, such as contrast and logo space. Whether something is beautiful, it does not judge.
- Not a replacement for a designer for a new brand. Recording and guarding an existing brand is what this is strong at.
- A logo or font you may not use does not become usable because it is in the profile.
A real company
Who we are
- Company
- Denkploeg, part of Het Creatieve Bureau
- CoC
- 72101121
- VAT ID
- NL001154747B27
How to reach us
- Questions and introductions
- hallo@denkploeg.nl
- Help with Denkploeg
- support@denkploeg.nl
- Privacy and requests
- privacy@denkploeg.nl
- +31613816926
Read in your brand
No card. You see the proposal yourself and choose what to keep.
Nothing goes out without your signature.
The Kasbloei brand profile with three versions. Version 3 appears and becomes active, version 2 becomes Earlier.