The studios

The director is where you talk. The studios are where the work gets made.

Each studio is its own application at its own address, with the same login and the same workspace underneath. You recognise them by the rail on the left: everything you can do in the portal you can also do from a studio, and the other way round, the studios are listed in the portal.

A studio is on or off per workspace. If it is off, you can still see it but you cannot get in. That is deliberate: a client who does not know the Video Studio exists cannot ask for it either. An agency turns studios on per client, see Agency and workspaces.

All studios read the brand profile. The Creative and Brand Studio let you choose which brand you are working for, with Check against at the top. Video, Marketing and Commerce use the active profile of the workspace's own brand.

Creative Studio

Making ads on brand.

You start with a briefing (a product link, a file or your own text) and it fans out into variants. The image model never puts text in; that goes on top as its own layer. That is not a preference but a rule, with three reasons: small letters come out unreliably, a forbidden term becomes an exact check instead of image recognition, and a second language is a redraw instead of a new generation.

What comes out goes through the gate: colour distance, contrast, clear space around the logo, safe zones, text size, forbidden and required texts. A check that could not run does not count as passed. After that you review the batch in one go, with the rejected pieces on a second tab: a gate nobody can inspect is a gate nobody trusts.

Since October 2026 the studio picks from 50 campaign compositions: a gallery of worked-out layouts that you run on your own message and brand. You see live how many of each kind are coming, and every result goes through the same gate.

Brand Studio

The brand itself: from logo and site to a drawn-up brand profile, with colours, fonts, brand guide and logo package. After that you check designs against it (a document, a website, even a protected one, or a Figma frame), update images without an editor, design a logo and share your work with your client via a link. All studios read the brand profile from here. If you have more than one brand in your workspace, you choose at the top with Check against which brand you mean. See Brand Studio and Own brand and client brands.

Website Studio

A fast, findable site from your brand book. You see your sites as tiles (Your websites), adjust them by clicking in the page itself, have them reviewed for speed, accessibility and findability, and put them online with a signature. See Website Studio, with the frequently asked questions.

Support Studio

An assistant on the client's site that answers from your own knowledge: your sitemap, an FAQ page and questions and answers that you write yourself. For a portal behind a login you feed it with a feed or a push. Visitors who ask for a human can talk live with a colleague, and what the assistant did not know becomes a proposal for a new question. A daily and monthly cap per assistant keeps the costs under control. A visitor who is logged in is recognised as soon as your site signs them in, and the assistant can look up an order if the order number and email address match. Every action is in the audit trail, without personal data.

See Support Studio, Knowledge from a portal behind a login and Linking Support.

Avatar Studio

The faces of your brand.

You design a character or bring in an existing face. Per avatar we keep the views (portrait, three-quarter, full) plus the provenance and what has been agreed about it: gegenereerd, met toestemming or onbekend. That last field is there in case it is a real person after all; then in a year you want to be able to read back which agreement applied.

Likeness between two generations is a checkpoint and not a guarantee. How well a face comes back differs per model and per reference path, which is why the casting sheet is with us and not with a provider. See Making and managing an avatar.

Video Studio

Editing on a timeline, with the same brand style and the same library. An image approved in the Creative Studio is waiting here in the same library. Putting things on the timeline is something you do yourself: nothing happens automatically to your edit. An edit is a document with a history: you open it again later and it is exactly what you left behind.

You make a voice-over from a script with ElevenLabs, on your own key and with the costs up front. Note: the free version of ElevenLabs is not for commercial use. Subtitles come from the word timings of that voice-over or from speech that is already there, and you can burn them in or deliver them as SRT. Colleagues and clients leave comments on a timecode, a revision is signed, and delivery goes through a gate that checks the size, duration, sound and subtitles for the channel. The studio does not publish anything to an ad platform.

See Video Studio.

Marketing Studio

What the campaigns do, and what that costs. Spent, revenue, what needs attention now, and which creatives are doing well or badly. You enter figures by hand or via a CSV, a stop advice warns or pauses in time, the margin calculator gives you break-even ROAS and maximum cost per sale, and Ad Spy shows what others are advertising, with your own WinningHunter account where every search costs a credit.

This screen does not invent a figure that is not there. "No measurements" is something different from zero, and that difference stays visible: where a source is missing, it says which source is missing. See Marketing Studio.

Commerce Studio

The webshop's products, their versions and prices, and whether the imagery attached to them is still correct. You connect Shopify, the studio reads the catalogue with cost price and stock, and shows which price applied when an ad was made. The asset check goes through the pages you give it, looking for broken images, scripts and style files. The studio only reads: it changes nothing in your shop. See Commerce Studio.

Dev and management

Not a studio but a corner of the portal: where the client's site runs, which versions are there, and which updates are still open there. Read-only.

A studio outside your plan: look first

Every studio is in the sidebar, including the ones your plan does not have; those carry a padlock. Click one and it opens as a preview: the same studio with demo data from a made-up company, so you see what it would do for you before you choose.

• You see the Preview label at the top and a bar with one button, Unlock with the ... plan. The plan is the best-value plan that includes that studio, as on the pricing page.
• You can look around, not change anything. Saving, making, connecting and sending are switched off, and the buttons say why. No email is sent, no paid AI call is made and no credits are used.
• The preview counts nowhere: not in your usage, not in your limits and not in your seats. What you see does not come from your workspace, and what you would do in it never ends up there.
• If the studio is already in your plan it simply opens in your own workspace and everything works for real.