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Statistics by brand

Website traffic, search visibility and behaviour, using daily figures from Analytics, Search Console and Clarity.

DocumentationStatistics by brand

Open Marketing Studio > Statistics. Choose your brand and 7, 28 or 90 days. Simple shows visitors, important actions, clicks from Google and scroll depth. Each figure shows its measurement period. Comparisons appear only when both periods have sufficient data. A missing source gets a button to Measuring, not a zero.

What stands out shows the available history and repeated clicking. These measurements do not prove why someone buys or leaves. Incomplete history stays visible. Analytics and Search Console are at least three days behind to avoid figures still changing. Each source shows when it was fetched.

Expert adds charts, metrics, channels, search terms, pages and a CSV export. Search terms and pages are top results from the provider and may not add up to the overall total. Unique visitors are requested directly from Analytics for the selected period, never summed across daily counts.

Connect and fetch

Set up Analytics and Search Console under Connections > Measuring for your chosen brand. For Clarity, select the project first. Create a token under Settings > Data Export in Clarity and save it under Fetch Clarity figures in Measuring. Each token belongs to one project. The stored value is never displayed again.

Denkploeg fetches figures daily. Fetch now queues another run if you can manage connections. A failed or throttled source does not erase earlier figures. The screen shows progress and the next step when something goes wrong.

Clarity only provides the last 24, 48 or 72 hours. Denkploeg stores a daily 24-hour window; a missed day cannot be restored exactly later. Windows may overlap slightly when the fetch time shifts. Clarity history starts with the first successful run. A project allows ten requests per day, including when multiple workspaces use it.

You can also ask the director: How did the website do this week for my brand? This works in portal and WhatsApp. The tool reads the same stored figures without making new provider requests. Statistics appears once the feature is enabled for your workspace.