Website Studio

With Website Studio you make a site that loads fast, is easy to find and looks like your brand. You start from your brand book: colours, fonts and words are on it right away. Then you adjust everything by clicking on what you see. Nothing goes online until you press Publish and sign.

You find the studio under Website Studio in the left bar. The module is on or off per workspace.

Your websites

The first screen is called Your websites. Every site is a tile, grouped by brand: your own brand first, then your clients' brands. A tile shows whether the site is online, how fast it is and how many visitors it had. Click a tile to open the site. At the top of every site screen a breadcrumb (Your websites, then the site name) takes you back.

View site opens the preview, or the real site once it is online, in a new tab. There the preview behaves like your site: the menu and links work, and you edit in the editor.

Creating a site

Choose Create a new site. Name the site, pick the brand it is for, and whether it starts from your brand (recommended) or empty.
You immediately see a page with your colours and a few blocks with starter text. This is a draft: nobody can see it.
The site overview puts The next step at the top: a button to whatever pays off most right now. Under View everything are the six steps (Brand, Pages, Review, Details, Review and Go online), what is still to do and how well each page scores.

Taking over an existing site or shop

Do you already have a site or a web shop? When you create a site choose I already have a site or shop, enter the address of your site and/or your shop and choose Read my site. We only read what every visitor can see, we follow the robots.txt of your site, we read at most 30 pages and we take nothing over without your approval.

You then see what we found, with a tick per part: your brand (colours, fonts and logo), contact details and opening hours, the texts of your pages, images and logo and the products of your shop with their categories. Prices come from your shop as they are there; if we cannot determine the currency you choose it yourself.

Images are yours. We only fetch images when you tick that the images and the logo are yours, or that you may use them. Without that tick we take no image over. Every image taken over is marked as imported, with the address it came from.
Your brand becomes a proposal. Your current brand stays as it is. What we found on your old site arrives in Brand Studio as a draft, with where each choice came from. You read it, adjust it and sign it. A font that is not available from Google is not taken over; you choose or upload it yourself. Without a logo you cannot sign the brand yet.
Products are a copy. They are on your site, but you only sell through Denkploeg once you switch that on yourself. For a large shop we take over the first 250 products and the photos of the first products; you add the rest later.
The pages of your old site (the home page, about us, contact, services and frequently asked questions) are the source for the texts of your new site, next to what your brand itself says. Where your brand book says something, the brand book wins.

Click Make my new site. The site is then ready as a draft; nothing goes online until you want it to. If a site with that address already exists, choose another name and try again; nothing is created twice. There are ten reads per workspace per hour.

Choosing an industry

When you create the site, pick an industry under What kind of business is it?: restaurant and cafe, hairdresser, salon and spa, garage, building and renovation, care and wellbeing, creative and agency, taxi and transport, or coach and trainer. You get a site of six to ten pages (for a restaurant, for example, the menu, booking, groups and events, our kitchen, about us and contact), in the language of your site and built from the same blocks as any other page. You adjust everything in the editor. The prices, times and texts in such a template are examples. A new site is also full: a full home page with images, a shop with example products, reviews, figures, a team and an offer, so you see straight away what your site will look like. Everything the studio made up is marked Example in the editor: the names of people, the reviews, the figures, the products and the images that are not yours. Remove what you do not want and replace the rest with your own. As long as example content or an example price is on a page you cannot put the site online (the check says: add your products or import them); a field you edit counts as reviewed. A page you already had (same address) is left alone. The prices, times and texts in such a template are examples. We do not invent team members, reviews or figures: you fill those in yourself. As long as a price is still from the example you cannot put the site online; a price you edit counts as reviewed. A page you already had (same address) is left alone.

The editor

Open a page under Pages. On the left is the library of blocks, in the middle the page as visitors see it, on the right the list of blocks and the fields.

Click a text or a photo in the preview to change it. You type in place, in the page itself; you pick a photo with the same picker as everywhere in Denkploeg: from your brand book, from your workspace library (with search and a preview, and on each photo where it is already used on the site) or from your computer or camera. For an upload you first tick I am allowed to use these images.
Add a block: drag a card from the library onto the page or the list, click the plus between two blocks, or press Enter on a card. A new block is empty and shows in the preview as an inviting placeholder: what the block is and does, which fields are still missing and a click to fill it in. Fill it in on the right and it appears as on your site. An empty block never goes online. If the newsletter is off, the placeholder of a newsletter block says so and where to turn it on.
When the preview cannot show the full view (for example for a brand without a signed brand profile) the editor shows a simplified view with a notice at the top. Every block stays visible with its own content and every field stays editable; only the styling of your brand is missing until the preview is complete again.
Move: drag a block in the list. With the keyboard: Space on the handle, arrow keys, Space. Alt with an arrow works too. Every block has up and down buttons.
The style of a block you switch with two thumbnails. Hover over one and you see it in the preview straight away. What does not fit the new style is kept.
The background of a block you pick under the style: standard (the paper colour of your brand), soft (a tint of your brand) or dark. Alternate them: three equal blocks in a row look dull. The director does this itself when it adds blocks. Headings and buttons in your primary colour stay primary; only when the text on them is not readable does the tint shift a little, and the check reports it.
Hide, copy, delete in the list. A block with a list (questions, services, photos) expands: you can also move, add and remove its items.
Each field has an explanation with an example, a counter against its limit, and who wrote the text: you, AI, your brand book or an example. The AI helps button proposes another version that fits the limit; you decide.
Everything saves itself. At the top right you see whether it is saved. Cmd or Ctrl and Z undoes any change, several times, and Shift adds redo. Every save is a version, so nothing is lost.

On a phone the editor splits into tabs: Preview, Add, Blocks, Adjust and Page.

Blocks for every kind of business

Besides hero, story, services, images, questions, contact and newsletter, the library has eleven blocks for what a visitor looks for in practice. Each block has three differently built variants and works on a light, soft and dark background.

Menu: dishes with price, diet and allergens per section (columns, tabs or cards with an image).
Price list and rates: a table, packages (one highlighted) or an accordion per section.
Portfolio: projects with client, result and image, as bento, list or columns. A project without an image gets a calm block in your brand colour.
Team: people with portrait and role, as cards, rows or text only. Only add a portrait with consent.
Reviews: score, name and source, as summary, wall or strip. A review always shows name and source; never invent them.
Appointment and booking: a button to your own calendar, call or message, or a list of services.
Opening hours and map: the days, exceptions, the address and directions. Today is marked. Without your own days we use the opening hours from your business details.
Gallery, Figures (with a source), Logos and partners and Steps (the numbers come by themselves).

A block without its required fields never goes online. The director picks and fills these blocks like the others, and you can edit every field in the preview.

On top of that the library now has thirty kinds of blocks with more than a hundred variants:

Hero: twelve openings, from a collage, a huge heading or a card on a photo to a product, key figures, a slanted cut, a short form or text only.
Announcement: a strip, card or banner for an offer or news.
Call to action, Benefits and Comparison: a band in your brand colour, cards, a bento, checkmarks, a table of us against others, or without and with.
News, Timeline, Vacancies and Locations: posts with a date, your history by year, jobs with place and hours, and branches with directions.
Products, Categories, Assurances and Product page: a shop window with price and label, tiles per category, a strip with free shipping and quality marks. The button goes to your own web shop; checkout happens there.
Extra variants for reviews, team, gallery, questions, contact, newsletter, image, logos (also as a ticker that stands still if you prefer less motion) and figures.

The shape of your site

Colour and type come from your brand book, and now the shape does too: corners of cards and buttons, shadow, a gradient in your brand colours, the size of headings and the space between blocks. If your brand book says nothing, Website Studio picks a calm default and the review reports Shape: provisional: confirm the shape in your brand book. The review also warns when more than two blocks of the same kind sit in a row, so two sites do not look alike.

Website Studio also reads a personality from your brand book: calm, crafted, crisp, warm, playful, luxurious, bold or technical. It sets the shape of your buttons (filled, outlined, pill, square, underlined, a block with a hard shadow, a gradient or softly tinted), the style of labels, the divider between blocks and the layout of the header and footer of your site. Every button, card and accordion responds the same way to mouse and keyboard, with a clear focus ring, also on a coloured surface.

The media bank

Under Images you find Open the media bank: one place with photos, portraits, team photos, product shots, abstract backgrounds, patterns, textures, icons and the logos of social networks and payment methods. Search by a word, or filter by kind, branche, mood and colour. Open an image for its origin, the rights and what it cost to make.

An image labelled Example has no confirmed rights yet. You may use it to build and show a site, but a site only goes online once you replace it with an image of your own. Add an image puts an image of your own in the media bank; you confirm that it is yours or that you may use it. You can change your own image later (description, tags, mood) or remove it. Denkploeg's fixed set can only be viewed. Have an image made takes you to Creative Studio, where you see the price first and sign yourself.

Header, footer and banner

Under Settings you find the Header and footer tab. There you choose the layout of the header (a bar with logo, menu and button in one row, the logo in the middle, a floating pill above the page, a dark bar, or just a menu button) and of the footer (large, with newsletter and your name big at the bottom; columns; compact; or a separate card). Leave the choice empty and the site follows the personality of your brand. A footer with your own layout shows contact lines without icons, and you can add up to four columns of your own, each with at most eight links (to a page of your site, an https address, call, WhatsApp or email). A column without working links disappears. The button in the header can carry an icon, for example a shopping basket.

The banner above the header is a short notice at the top of every page, such as an offer or a closure. You give a text (at most 160 characters, no long dash), choose a link and an end date. On the end date it is still there; after that it disappears from the site by itself. A visitor can close it; it then stays gone as long as the text stays the same, so a new text comes back. Closing works with a small script. If a page may not run scripts (the demo sites do not), there is no button and the banner simply stays until the end date. Links in the banner and the footer must go to a page of your site or start with https; an address such as javascript: is refused.

Under Navigation you set up the menu in the header and the menu in the footer yourself, the way you build a menu in WordPress. As long as you save nothing, the menu follows your pages by itself. Change it and save it, and it is yours.

Ordering: drag an item by its handle to another place. Drag to the right and it hangs under the item above it (a submenu); to the left is one level up. Whatever hangs under an item moves with it. Without a mouse use the buttons on every row (up, down, indent, outdent) or Alt with an arrow key on the handle.
Three levels in the header menu, two in the footer menu, and at most a hundred items.
Your own name per item, separate from the page title. An item can go to a page of your site, to a link (an https address, or a path on your own site that starts with a /), to a category of your webshop, or nowhere: a heading that groups the items under it. A link can open in a new tab. Addresses with javascript: or without https are not accepted.
Mega menu: an item on the first level of the header menu can open a wide panel with the items under it in columns: the second level as a heading, the third as links, and under every column with its own page a View all link. A long dropdown without headings gets a warning: from about ten links on, you are better off splitting them into groups.
Webshop: if your webshop is on, the Add all categories button puts your categories with their structure in the menu. Put the categories themselves on the first level and not under an item such as Shop or Products: then visitors are one click away.
Footer menu: an item with items under it becomes a column with its name as the heading; loose items share a column named after your site.
On a phone items with items under them open as an accordion, with View all at the top. On a wide screen the dropdown opens on hover after a short delay so it does not flicker, and immediately for the keyboard.

Note for existing sites: a menu you did not set up yourself also looks different as soon as the site is rebuilt or put online again. On a phone, items with items under them open as an accordion, and on a wide screen the dropdown also shows the third level, with View all under an item that has items under it. A live site only changes at a new publication or build; as far as we can tell this only affects sites with a page under a page in the menu (that is an assumption, not a measurement).

Under the menu is a sketch on a wide screen and on a phone. The menu is only on your site once you put the site online again. Back to automatic removes your own layout. A page that is not on your site, a category that is hidden or a heading without items disappears from the menu on your site by itself.

New block variants and the article

The library has more variants: a hero as film or as a card on an image, a call to action for signing up or as a bar at the bottom, five new benefits (a row, cards, numbered, a strip and with an image), a content block as zigzag or checklist, and new layouts for timeline, figures, steps, logos, contact and newsletter. A product in the grid can be filtered by category, without a script. For your blog there is the Article block: a post on its own page with category and date, author, reading time (from the text, 200 words a minute), a wide image and a narrow reading column. The news overview stays the overview; every post has its own page. In the text of an article you put ## for a subheading and > for a quote. You edit these blocks in the preview too, field by field.

Simple and Expert

Simple is the default and uses plain words. Turn Expert on and you also see the address of a page, the title and description for Google, and the redirects. The choice is remembered per browser.

The director in the editor

Press Cmd or Ctrl and K or choose Director. First select a block by clicking it: it then shows as a chip in the input. Ask for example "make this shorter", "make this page more personal", "check for spelling mistakes", "what is still missing for Google" or "add an FAQ".

It works with the same blocks as the library, never with loose code: ask for "make the hero centred", "a header with a large full-width photo" or "add a block with our benefits" and you get a block with fields that you then edit in the editor as usual.

The director never does anything by itself. It comes back with a proposal, shown with before and after, in the preview too. You tick per change what you want and press Apply. That is a normal edit that you undo with Cmd or Ctrl and Z. The answer shows what the question cost. Without an AI key a simple trial mode works at no cost.

The same proposals can come from Claude through MCP. You see all of them under Proposals.

Details

Under Settings you fill in your business details: name, address, chamber of commerce and VAT numbers, phone and WhatsApp, email, opening hours per day with exceptions, and your social media (Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest and X). What you leave empty we leave out: there is never an empty box on your site. On the Measuring and Support tabs you choose whether to measure visitors and which assistant is on your site.

An assistant on your site. If you choose an assistant on Support, Website Studio adds your site's domain to that assistant's allowed domains. Support Studio only stores a key as a hash and no longer shows it, so Website Studio cannot put the key of an existing assistant on your site by itself. Below the choice there is therefore one more step: paste your key (it starts with dps_ and has to belong to this assistant), or make a new key. A new key makes the old one stop working at once, also on other sites where you placed it yourself; the screen asks you to confirm that. If you already use the same assistant on another site in your workspace, we take over its key without rotating anything. The script appears in the pages the next time you put the site online, and only if the assistant is switched on in Support Studio. If you switch assistants or choose none, the script disappears again at that next publication. Only the public key is on your site; it does not appear in your settings, your audit trail or any answer of the screen or MCP.

The review

Review measures every page for speed, accessibility, findability and polish, on a phone and on a computer, and also checks the cookies and the contact form. The rings count up to their score. A page you change afterwards gets the label outdated. Findings are in plain words: what the studio fixes itself, and what you have to do, with a link to the block.

Under What we saw on the pages every page has a screenshot on a phone (390 wide) and on a computer (1280 wide), with what may be wrong and in which part of the page. We look for an empty first section, an image that does not load, a photo whose description is a file name, formatting characters such as an asterisk in a heading, a heading that runs off the screen on a phone, a truncated name in the header, text lying over text, a row of cards with an empty spot, three blocks that look the same, and horizontal scrolling on a phone. Every finding has a level: critical or high holds back going online, medium is a warning and low is just good to know. What we could not look at is listed too, and counts as not in order.

A model can look at the screenshots too and says per point (readability, alignment, emptiness, overlap, rhythm, distinctiveness) good, doubt or wrong. That is a filter and not a final verdict: what it says gets the label Have a person look, its proposal is shown as advice, and rhythm and distinctiveness never hold back going online. This is off by default and uses the AI key of your workspace or agency.

If a finding is critical or high and you have looked and think it is fine, you can Let it through on purpose with a one-sentence reason. Only a person with the right to manage the site can do that, it goes into the audit trail and it applies as long as the page does not change. You can withdraw it. The hard limits (speed, accessibility, findability, the legal texts and anything that goes out before consent) cannot be let through. Many findings come with a proposal for what you can do; the director can submit that proposal, and nothing changes until you accept it.

Measured by Google

Under Review you also find Measured by Google. As soon as your site is online, you have Google look at it with Have Google measure; this also happens automatically every 30 days. Google tests the pages as visitors see them, on a phone and on a computer (PageSpeed Insights), and shows what real visitors noticed over the last 28 days (Chrome UX Report). Every figure shows its source: a lab test is a test by Google, the data from real visitors comes from visitors. If Google has no data from real visitors yet, it says so, and that is neither a good nor a bad sign.

Next to our own test is Google's, per page, with the difference. If they are far apart, a notice appears and for now Google's score counts.

Under Improvements you see what can be better. Make proposals puts what the studio can propose (a title or description for Google on a page where it is empty) under Proposals; nothing changes until you accept it. What you need to do goes into a task list you can tick off or ignore. What the studio fixes itself at the next build is listed too.

A measurement costs you nothing, but the number of measurements per day is limited. Without a Denkploeg key at Google, Google's quota is low; the screen says so, and that the platform has to set the key. If there is no room left today, the measure button is off. Next to it you see why and from when measuring is possible again; you do not get an error afterwards.

Speed of other sites (under Websites) measures a domain in your workspace that is not a studio site. First you prove with a TXT record in your DNS that the domain is yours. You get a report with improvements, without proposals: it is not our site.

A measurement costs you nothing, but the number of measurements per day is limited. Without a Denkploeg key at Google the quota is low; the screen says so.

Going online

In a workspace in the trial, a site that is already online (such as the demo's sample sites) shows as This is a sample site: putting changes online needs a subscription.

The Publish button opens when the pages are good enough (phone speed at least 90, accessibility and findability at least 95, and no serious finding). Every reason it cannot happen yet is shown once on the overview. Then you request it and a person with the right to sign approves it under Approvals. Under Publish you see every version, what changed compared with the previous one, and you can roll back to an earlier version, also with a signature, or pause the site. Pausing, putting it back on and deleting are requests too: the site stays as it is until someone signs. Visitors of a paused site see a maintenance page. Deleting asks for a code when signing, takes the site offline and keeps it in the bin for 90 days, with an export made first.

The basic legal texts (privacy, terms and cookies, in Dutch and English) must be approved once by a platform administrator. Until that has happened, no site can go online. It is a one-off step for the whole platform, not work per site.

These texts are a good basis, not legal advice. Have a lawyer check them. If a detail that the law requires in the text is missing (address, Chamber of Commerce number or email address), it appears in bold between square brackets, for example [Chamber of Commerce number]. While such a placeholder is there, your site cannot go online. Fill the detail in under Company and Contact and it disappears by itself.

Messages: what visitors send through the contact form, with unread marks, reply by email and delete on request. They are kept for 90 days.
Newsletter: turn the signup block on. Every signup has to be confirmed by email. You see the numbers, can search, export as CSV and delete. Writing and sending a newsletter happens under Newsletters (see Newsletter).
Cookies: what the scan found, per kind, and the consent banner as visitors see it. If your site uses no cookies that need consent, you do not need a banner. On a phone every cookie becomes a small card with its details below, so the Kind column (where you classify a cookie) does not slide out of view.

Your own address

Your site always gets an address from us. Connecting your own domain is possible once it is switched on for your workspace, with a TXT record that proves the domain is yours and a CNAME or A record.

The Domains page

Under Domains (the button on the overview of your sites) all your domains are in one place, separate from any one site. You see what you bought and what you connected yourself, with the status: waiting for payment, being registered, active or expired. An active domain you bought is attached to a site there, as the main address or as an extra address that redirects. A domain belongs to at most one site.

You search on the same page. You type a name, see at once whether it is free and what it costs for one year (excluding VAT; the price comes from our supplier's price list). In the trial you can search and see prices; requesting and buying needs a plan. If you already have a domain it stays where it is: you pick the site, add two records to your DNS and we check them. If buying is not switched on for your workspace yet, the page says so, and connecting still works.

Buying a domain

If buying domains is switched on for your workspace, you search for a name under Address, pick a free domain and request it with the details of a contact person. The price is for one year, excluding VAT. A request costs nothing and buys nothing: a signature with a code from your app is placed under To Sign. Only once you have signed do you get the payment page, and only once the payment is in do we buy the domain, in your company's name. Business only. Transferring an existing domain runs separately, with the transfer code of your current provider, which never appears in a request or a log.

Findability

The overview of your site has a Findability card. If Google is available at Denkploeg and connected, you see whether clicks from Google are dropping sharply (40 percent or more against the period before, only if that period had enough clicks) and whether Google has your main pages in its index (a sample of five), with the reason if a page is not in it. If Google is not available yet, the card says so calmly; we already check the sitemap ourselves: a page with a redirect on its own address or without content does not belong in it. What we cannot read shows as unknown and never as fine.

Reviews

Under Reviews you put what customers wrote about you on your site. You enter them yourself: the writer's name, the text as you received it, the score from 1 to 5, the date of the review and where you got it (by email or message, in the shop, earlier on your own site).

You approve. A review only appears on your site after you tick that you may show it. and confirmed it is genuine. Anyone who may manage the site can approve. You can always withdraw or delete a review.
We change nothing. The text stays as you pasted it. We only remove invisible characters.
Show everything. If you only show the best reviews, a platform or the consumer authority may object. Preferably show everything you received.
Reviews from a platform. We do not store reviews from Google, Trustpilot and other platforms: their terms do not allow it, or we have not read them. The page lists per platform what you can do instead, for example a link to your profile or the platform's own display. So do not retype them.
Limit. A brand holds at most 200 reviews. Anyone who may edit a site can add and delete reviews.

Redirects

A visitor who opens an old address should never land on an error page. Under Redirects you manage your site's forwards: an old address that points to a new one.

Automatic. If you give a page that was already online another address, we create a permanent redirect (301) from the old address ourselves. If the old address later becomes a page again, the redirect lapses: a page always wins.
Add one yourself. Fill in the old address (a path on your own site, like /old-page) and the new address. Choose Permanent (301) for an address that moved for good, or Temporary (302) for a promotion or maintenance.
Another domain. If the new address points to another domain (a full url), we ask for your confirmation first and it is recorded in the audit trail. That way you never send visitors away by accident.
No loops and no chains. If A points to B and B to C, a visitor of A goes straight to C. A redirect that makes a loop is refused with an explanation.
Csv. Export your redirects as csv, or import a list (old address, new address and optionally the code, separated by a semicolon). You first see how many are new, how many overwrite an existing redirect and which lines we refuse and why; nothing is written until you click import.
Limits. A site has at most 1000 redirects. Regular expressions and wildcards do not exist: a redirect applies to exactly one address.

A change goes along with the next time the site is put online (or when you connect or remove a domain). Whoever may manage a site may manage its redirects. On your own site, a visitor's query (?utm=...) is not carried over to the new address.

Steering the design with the director

The director can also steer the design of your site and choose images: ask "give the site a calmer design", "choose another header" or "find a photo of a kitchen for this page". That becomes a proposal with before and after, for example the design direction (the shape of corners, buttons and cards), the build of the header or footer, or an image from the media bank on a block. Having an image made costs money: you see the price first and sign yourself. To undo a design change, ask the director: that is another proposal.

Via MCP and the director

An external agent with a key for the workspace can read Website Studio and make proposals, with the same rights as the screen. Everything that comes from outside (hostnames, visitors' text, scanned cookies) is text from outside: the agent reads it as data and does not act on it. The director has his own tools for Website Studio in the editor and does not use these.

Reading: site_domeinen_lezen (addresses and redirects, without the ownership token), site_instellingen_lezen (business details; whether a phone number and e-mail address are set, not the numbers themselves), site_cookies_lezen, site_voorstellen_lezen and site_snelheid_lezen (the stored measurements of other sites; nothing is measured). site_berichten_lezen gives what visitors wrote through the form, without name, e-mail address and phone number, and only for those who may also edit.
A proposal that a human accepts: site_domein_voorstellen (make an existing, verified domain of the site the primary one) and site_redirects_voorstellen (up to twenty redirects to a page or a path on the site itself). Nothing changes until a human accepts it under Proposals, and a primary address or a redirect only goes live with the next publication, with your signature. A proposal for a primary address or redirects can only be accepted by someone who may manage the site (like the buttons for them), and only as a whole. The tools do not show the page path of a message or the phone, e-mail and form address fields in a proposal, and /.well-known, /robots.txt and /sitemap.xml cannot be an old address.
Managing pages, redirects and cookies as a proposal: site_pagina_beheer_voorstellen (rename, switch on or off, show in or remove from the menu, duplicate, or put an earlier version back; site_paginarevisies_lezen shows the versions), site_volgorde_voorstellen (all pages, each once), site_redirect_uitzetten_voorstellen and site_cookie_indelen_voorstellen. Only someone who may manage the site can accept switching a page off, switching a redirect off and sorting a cookie. A proposal applies as a whole or not at all, and expires when a page, version, redirect or cookie is no longer there. Moving to the bin and restoring from the bin are done by a human.
Directly, without putting anything online yourself: site_bericht_gelezen_zetten (only the read flag), site_cookies_scannen (a scan of your own site), site_domein_controleren (the DNS check of the stored address of a domain of the site, never an address you name; this needs the right to manage the site, because a successful check can activate a domain) and site_redirects_importcontrole (checks a csv and writes nothing; add the good rows with site_redirects_voorstellen).
The webshop: products, prices and stock live in Commerce Studio (commerce_winkel, commerce_product and commerce_product_wijzigen_voorstellen). A shop page on your site is an ordinary page of the kind winkel (site_pagina_voorstellen), and putting it online always needs your signature (site_publiceren_aanvragen).
Deliberately not via MCP: adding a new domain (it touches DNS and a certificate), an answer to a visitor (the studio never sends an answer itself), deleting a message or subscription, an export of messages or subscriptions (personal data), uploading an image (the rights confirmation belongs to a human), a redirect to another domain, a large csv import of redirects, starting a measurement, and accepting or rejecting a proposal.

See Connecting via MCP.

What never happens

Nothing goes online without your signature, not even through the director or MCP.
A proposal changes nothing until you accept it.
A domain is never bought without a signature. An assistant through MCP can search, ask for a quote, attach a bought domain to a site and request a domain, but the request waits for your code and your payment, and in the trial searching is all it can do.
Text you wrote yourself is never silently overwritten.
A preview of your page runs in a sandbox and is not found by search engines.

Shortcuts

Cmd or Ctrl and Z: undo. Add Shift: redo. Cmd or Ctrl and K: the director. Cmd or Ctrl and S: save now. Cmd or Ctrl and D: copy block. Alt and an arrow: move block. Delete: delete block. Esc: select nothing. A question mark shows the list.

Frequently asked questions

Can I have several sites? Yes. Every site belongs to a brand and shows as a tile under Your websites. A brand can have more than one.

Can I make a site for a client? Yes. Pick the client's brand when you create the site. The tile then sits under that client's brand, apart from your own sites.

Does every site have its own statistics? Yes. A site's overview shows only the visits to that site, not to your other sites. Connect measuring on the brand first.

Where do I view my site? With View site at the top of the overview. Before the site is online you see the preview; afterwards the real site.

Why can't I publish yet? The overview names every reason in plain words. Usually a score is under the limit, the review has a serious finding, a business detail is missing, or the one-off approval of the basic legal texts has not happened yet.

What does the director do? He helps in the editor with proposals: shorten a text, find typos, add an FAQ. He changes nothing himself. You accept a proposal or not, and going online stays your signature.